Sober, sturdy, tough
A place of everything and yet a place of nothing. Dike and dunes. Polders with beach by the sea. But despite this offer, there is little crowds on the coast here. Because borders more often create a no man's land than an attraction. Here in Camperduin people have lived for centuries and were born modest or otherwise become. Work hard to provide maintenance. No frills, no frills or false hopes. Sober is fine and actually quite pleasant.
Where the wind and the salty water have free rein, little more grows than a sand dune. That sand scours along the poles and walls of the pavilions, along the bicycle sheds and colors everything increasingly gray. Anyone who wants to lean against the wind here must be firmly rooted. Few gifts are distributed here, so entrepreneurs should be able to take a beating. Just like the dike that still supervises the new dunes to be formed. But firmness also has its beauty. It has character and radiates confidence. After a day of hard work it is wonderful to rest. With the stars firmly in the sky.
For decades, managers from all over the Netherlands were expected to develop their leadership and think out-of-the-box in a cabin on the heath. In recent years, a serious alternative has been offered to that chatter in Camperduin. Don't talk, just act. Preferably together. Brave the surf in a kayak, with your GPS into the dunes. Find it out. Team building for big boys (and girls). And to practice, the little ones can do that with their school class. The new beach creates a new environment and, just like the customers, the entrepreneurs themselves have to take on the adventure again. Because no one can predict how the coast will behave exactly.